Longevity and Recovery

Cryo, sauna, HBOT, red light, cold plunge, NormaTec, PEMF, longevity memberships

Recovery and longevity modalities have grown from niche athlete services into a mainstream cash-pay category, with chains like Restore, Perspire Sauna Studio, and OPTYMSPACE operating nationally alongside thousands of independents. Per-session pricing dominates, but membership models ($79 to $499 monthly) have become standard. Longevity clinic memberships (Tally Health, Fountain Life, Human Longevity Inc) sit at the high end with $5,000 to $25,000 annual fees including diagnostics and protocols.