Sexual Wellness and Urology

ED treatment, P-Shot, O-Shot, GAINSWave, penile injections and implants

Sexual wellness is a high-margin, fast-growing cash-pay category covering both male and female patients. ED telehealth (Hims, Rugiet, BlueChew, Roman) created a massive consumer-facing market around generic sildenafil and tadalafil at $20 to $80 per month, while in-clinic procedures (GAINSWave, P-Shot, penile implants) run $500 to $25,000. Female sexual wellness (O-Shot, vaginal rejuvenation, Emsella for incontinence) is a parallel high-growth area with similar cash-pay dynamics.